Demag V-type crane triumphs with the Red Dot Award

Wetter, Germany,   30.03.2015

  • Award at one of the most important competitions for product design
  • International jury honours the unique crane girder design
  • Second design prize in a short time

The Demag V-type crane has won one of the most important and prestigious competitions for product design worldwide, the Red Dot Award: Product Design 2015. The international jury made up of designers, design professors and trade journalists from 25 nations awarded the innovative crane girder design the Red Dot for high design quality in the machinery product category. The Demag V-type crane is characterised by its V-shaped structure comprising vertical struts and tapered diaphragm joints. True to bionics, the developers based their design on the honeycomb-like structure of bones. This deliberately uses material only where it is needed.
In total, around 5,000 products from 56 countries were submitted for the Red Dot Award: Product Design, in this its 60th year. As the winning product, the Demag
V-type crane will be shown from 29 June to 26 July 2015 in a special exhibition in the Red Dot Design Museum in Essen, Germany, and will be part of the museum’s permanent exhibition in the following months.
This award is already the second design prize this year for the crane with patent pending. It won the respected iF Design Award at the beginning of February. “We are proud that the Demag V-type crane has now impressed the second high-class design jury”, says Andreas Hambrock, Head of the Universal Cranes business line of Terex Material Handling. “With its dynamic and translucent V-profile, our unique crane girder fulfils all the requirements of high-class design.”
The V-type crane also offers significant technical advantages compared to conventional cranes with closed box-section girders or I-beam girders. Its innovative architecture reduces the vibration frequency by 30 per cent, lowers the weight by an average of 17 per cent and doubles the lifetime to over 500,000 load changes. The new girder concept therefore offers considerably greater efficiency in load transport and higher handling rates.


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About Terex Material Handling
Terex Corporation is one of the world’s leading suppliers of crane technology with Demag industrial cranes and crane components. The core competence of the Terex Material Handling business group lies in the development, design and production of technically sophisticated cranes, hoists and components and the provision of sales and services for these products. The business group manufactures in 16 countries on five continents and is present in more than 60 countries, reaching customers in more than 100 countries.

Terex Corporation is a diversified global manufacturer engaged in the mechanical and plant engineering sector. A core activity of Terex Corporation is the provision of reliable solutions to meet our customers’ needs for a wide range of applications such as construction and infrastructure, shipping and transportation, quarrying, refining, energy and utility industries and manufacturing. Terex reports in five business segments: Aerial Work Platforms, Construction, Cranes, Material Handling & Port Solutions and Materials Processing. Terex Financial Services offers a wide range of products and services to assist in the acquisition of Terex equipment. Please visit our websites at and for further information.

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